More Players.More Deposits.More Revenue.

A premium iGaming marketing agency. UGC, social media management and influencer marketing for casino brands, and representation for the streamers who carry them.

Get in touch What we offer

Brand partners

$0M+

Deal value brokered

Creators activated

Markets covered

What we actually do.

We are the layer between iGaming operators and the creators who reach their players. Three jobs, all of them in-house.

We connect casinos
with creators

Operators need reach they can trust. Creators need deals worth taking. We sit in the middle, source both sides, negotiate the terms and run the campaign end to end.

We make
the content

UGC, short-form edits, social management and content strategy, produced in-house so campaigns never stall waiting on creative.

We measure
it honestly

Tracking, attribution and monthly reporting that includes what underperformed. If a channel is not working you hear it from us first.

Our services.

For casinos and for creators. No packages and no rate card. Tell us the scope and we quote it.

UGC content

Creator-made content at volume: short-form edits, hooks, native posts and campaign creative that looks like it came from a real person, because it did.

Short-form at volume
Hook testing
Every aspect ratio

Social media management

Full ownership of your channels: strategy, calendar, publishing, community and moderation, run by people who understand casino audiences.

Calendar & publishing
Community management
Discord & Telegram

Content strategy

The plan behind the output: positioning, formats, cadence and the editorial angle that makes someone follow you instead of the other 400 casinos.

Positioning
Format testing
Editorial calendar

Affiliate & deal brokering

We sit between operators and creators and make the deal happen: terms, tracking, reconciliation and dispute resolution.

Terms modelling
Tracking setup
Reconciliation

Paid advertising

Paid acquisition on the channels that actually accept gambling creative: programmatic, native, in-app, Reddit, X and creator whitelisting.

Channel access
Creator whitelisting
Creative testing

Influencer & streamer marketing

Sourcing, negotiation, briefing and management of creator and streamer campaigns across Kick, Twitch, YouTube, TikTok and Instagram.

Creator sourcing
Deal negotiation
Campaign management

Analytics & reporting

Tracking, dashboards and honest attribution across creators, affiliates and paid, so you can tell which channel actually pays.

Tracking setup
Attribution
Monthly reporting

Compliance advisory

Pre-publication review of every creator and paid asset against your licence conditions, with responsible-gaming standards built into the brief.

Licence mapping
Creator guidance
Asset review

VIP & retention CRM

Turning first deposits into lifetime value: player segmentation, VIP host playbooks, reactivation flows and bonus logic that protects margin.

Segmentation
VIP playbooks
Reactivation

Affiliate programme management

Recruiting, onboarding and policing your affiliate base: revshare and CPA modelling, fraud checks and monthly partner performance reviews.

Partner recruitment
CPA / revshare models
Fraud screening

SEO & content

Organic acquisition that keeps paying after the campaign ends: keyword strategy, review-site placements, on-page work and link acquisition in iGaming verticals.

Keyword strategy
Review placements
On-page & links

Community growth

Telegram and Discord built into a real retention channel: structure, moderation, giveaways, raffles and daily engagement that keeps players around.

Server build
Moderation
Giveaways & events

Email & lifecycle

Lifecycle messaging across email, SMS and push: welcome journeys, deposit prompts, win-backs and responsible-gaming safeguards baked in.

Welcome journeys
Win-back flows
Deliverability

Brand & creative direction

Identity, art direction and campaign concepts: how the brand looks, sounds and behaves across every creator asset and every ad unit.

Identity systems
Art direction
Campaign concepts

Localisation & market entry

Entering a new market properly: local creators, translated creative, payment and culture nuance, and the channels that actually convert there.

Market research
Local creators
Translated creative

Sponsorships & events

Esports teams, tournaments and live activations: identifying the right property, negotiating the package and making sure the exposure converts.

Property scouting
Package negotiation
Activation

Talent representation

Full-service management for streamers: inbound deal filtering, rate benchmarking, contract review, invoicing and long-term career positioning.

Rate benchmarking
Contract review
Invoicing & chasing

Need something not listed, or several of these together?

Get in touch

For casinos.

Scoped to your licence, your markets and the number you need to move.

Custom scope, custom quote

No packages and no rate card. We scope against what you actually need, one market or nine, one service or all eight, and quote that.

Creator reach that converts

Sourced and vetted against your licence and target geos, so you are never paying for an audience that cannot legally register with you.

Deals with capped downside

Hybrid structures, hour minimums and performance floors as standard. We would rather lose a creator in negotiation than hand you a flat fee that returns nothing.

Compliance before publication

Every asset reviewed against your licence conditions before it goes live, and creators briefed per market so compliant work is the default output.

// Performance

Six-figure budgets, measured to the deposit

We plan and run six-figure monthly marketing budgets for iGaming operators. Every euro is tracked to registrations, first deposits and GGR, so the spend that works gets scaled and the spend that does not gets cut the same month.

6-figure

Monthly media budgets managed per operator, across paid social, creator deals and affiliate spend.

+60% GGR

Year-over-year gross gaming revenue lift on a partnered casino brand after a full-funnel creator programme.

$3.4M+

Total deal value brokered between casino operators and creators to date.

3.1x ROAS

Blended return on ad spend across managed campaigns in the last twelve months.

Budget planning, allocation and pacing across every channel
Creator deals priced on CPA, hybrid or flat, whichever wins
Weekly reporting on deposits, GGR and retained players
Spend reallocated monthly toward the sources that convert

Discuss your budget

No upfront fees.
Not now, not later.

You never pay to be represented or to receive deals. We work on a commission or performance basis where applicable. We earn when you do.

For streamers.

You are almost certainly undercharging. Most creators quote low because they have no comparables, no idea what the operator paid the last person. We have those numbers, and our first move is usually to raise your rate.

We negotiate your rate upward, not down
We tell you when a deal is worth refusing
Compliance handled, one page per market
Non-exclusive by default, leave whenever

How representation works

Send us a message.

Tell us who you are and what you need. Every engagement is scoped and quoted to you.

Or reach us directly

DiscordJoin server TelegramRichmarketingHQ Emailcontact@richmarketing.co

Typical reply — under 24h

Enquiry formDirect to the team